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ASG Announce US Tour With Fu Manchu
12/31/2007

By: Patrick Steven Patterson

Formed in the North Carolina coastline community of Wrightsville Beach in 2001, the riff-fueled, distortion-driven rock of ASG (Amplification of Self Gratification) that can be found on their latest effort, Win Us Over, has actually been at the band's core since its inception. Initially forming as a three-piece instrumental project, due to the lack of a dedicated vocalist, ASG were intensely focusing on devising tight, driving guitar riffs, locking guitarist Jason Shi in with the rhythm section of bassist Andy Ellis and drummer Scott Key.

But as time passed and no vocalist was found, Shi was eventually forced to step up to the mic.

With Shi becoming more comfortable as a frontman, the group found themselves connecting with Volcom Entertainment, who signed the band and put them in the studio in 2003, to record their debut album, The Amplification of Self Gratification.

In 2005 ASG found themselves in a proper studio with proper producers, Matt Hyde and Phil Caivano, recording their sophomore album, Feeling Good Is Good Enough, an album that summoned all the band's potential and spawned a thunderous hard rock creation that equaled what the band had been working towards for the past 3 years. Shortly after completing Feeling Good Is Good Enough, second guitarist, Jonah Citty, was added to help recreate the album's sounds live, which was none too soon as the band quickly found themselves on the road with the likes of The Sword, Torche, Dwarves and CKY.

In June 2007 ASG returned to Los Angeles to record Win Us Over with Matt Hyde, which is set for physical release (CD & 2XLP) on January 22, 2008. The band has recently announced tour dates with Fu Manchu to support the release.


ASG - "Low End Insight" - MP3



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